Facebook launches augmented reality Camera Effects Platform

But what Facebook has in store is bigger than that - at least that's what it seems like from the announcement made at the F8 conference on Tuesday.

Facebook says eventually we're headed to AR glasses or even contact lenses, but what's achievable now is a $1 app, instead of a $500 pair of glasses. And we have a lot more to do here, and we're reminded of this this week by the tragedy in Cleveland.

"That's going to help us make our physical reality better".

"If you're going to take one thing away from today, this is it", Zuckerberg announced. It is a new platform that will let developers build AR apps that will intensify its battle with Snapchat. This will allow developers to create more sophisticated AR effects such as animated frames, masks, and more. While AR Studio, now in restricted in closed beta, lets developers create interactive 3D masks over human faces that track and respond to facial movement, Frame Studio lets devs create 2D overlays to adorn photos and videos.

Numerous criminal acts have intersected with the social media network in recent years - a trend Zuckerberg said has to be dealt with.

Rachel Rubin Franklin, the former head of the Sims video game franchise, said it lets you spend time with people and gives "the essence that you're really there together".

Both companies introduced new camera filters on Tuesday that will let users express themselves in photos and videos using the latest augmented reality techniques. Facebook Spaces is a new VR app through which you can interact with your friends and family in a virtual environment no matter where they live. "You actually feel like you're in the room with somebody". You can build a custom avatar based on your Facebook profile shot, like a 3D bitmoji.

While the new tools and features are impressive, analyst Jan Dawson of Jackdaw Research cautioned that that "most of them won't be in users' hands anytime soon". And it's doing so at a time when growing consumer interest in AR and the capabilities of newer smartphones could make a leadership position in this field quite valuable.

Users will also be able to add a bot into a conversation through Chat Extensions. It also raises the stakes for its competition with rival Snap Inc, the maker of Snapchat that describes itself as a camera company. "Facebook is building something incredibly forward-thinking as it rethinks how people experience deeply human emotions in virtual reality", raved TechCrunch.

Messenger's new AI assistant, M, for example will sort out your dinner plans via delivery.com.

While users might primarily see Messenger as a way to chat with friends, Facebook wants to make it a place where businesses and news organisations can connect with people.

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