Apple Hires NASA Augmented Reality Expert Jeff Norris

Having joined Nasa in 1999, Norris first helped create software for controlling the space agency's Mars rovers.

As Apple continues to ramp up its focus on augmented reality, the company has recently hired a specialist from NASA for its efforts.

Norris was also involved with a program that sent Microsoft's HoloLens headsets to astronauts on the International Space Station.


The team behind the self-driving technology is reportedly being led by the well-regarded professor Ruslan Salakhutdinov, who joined Apple a year ago.

Norris has been specifically tasked with bringing Apple's augmented reality glasses to life, as well as feature for future iPhones that will make use of augmented reality technologies. He founded the Mission Operations Innovation Office of Nasa's Jet Propulsion Lab, where he led efforts to create new ways to control spacecraft and robots in space with virtual and augmented reality, according to his website.

Apple has been quietly hiring employees from Tesla and other carmakers for quite some time.


According to reports from Bloomberg, Norris joined Apple earlier on in the year as part of its augmented reality team run by Mick Rockwell, formely of Dolby Labs.

It is no secret that AR is in Apple's long-term major priority as they have been thinking that this particular technology has the potential to offer a major evolution of the iPhone. Last year, he stated we will "have AR experiences every day, nearly like eating three meals a day". These uncofirmed reports come from anonymous sources within Apple. and Bloomberg have recieved no comment from Apple or NASA on the move.

With a saturated smartphone market, stalling tablet sales and rocky computing market, Apple will hope its AR interests inject fresh excitement into its product portfolio.



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