Snapchat adds limitless snaps and looping videos. Here's how to use them

Starting Tuesday, if a user taps the infinity symbol when sending a direct snap, the recipient will be able to view the snap indefinitely until they close out. Prior to this change, you had up to 10 seconds to enjoy a photo or video that was sent to you. Once closed, the Snap will disappear. Users can now also infinitely loop any videos posted to their daily Stories page, instead of the video disappearing as soon as it's finished.

In a press release today, Snapchat announced the new features as a way to reduce frustration and increase creativity and fun. We're reorganizing the layout of our creative tools, adding a Magic Eraser (you'll find this under the Scissor tool), and adding a new setting to the timer: infinity! -- What's New In This Version: * Now you can draw with emojis!


The app was created by current chief executive Evan Spiegel, Bobby Murphy and Reggie Brown when they were students together at Stanford University. Just last month, the app revealed World Lenses - a product that expanded its augmented reality capabilities beyond selfies and placed an emphasis on the rear view camera.

Snapchat today launched a slew of new creative tools in its effort to stay one step ahead of Instagram.


The Magic Eraser is a tool for removing unwanted objects from a picture. If you select play forever, video will start playing in loop until your friend taps to the next Snap. And - despite filters that turned you into a hot puppy or a giant, anthropomorphic taco - sending and receiving snaps felt real, in a way that the more meticulously arranged and curated social networks never really do.

Tools will now show up vertically along the right-hand side of the screen, rather than appearing horizontally on the top right. To better understand what Snap's earnings report say about its financial position, we examined the major indicators of Facebook Inc (FB) and Twitter Inc (TWTR)'s financial growth, including revenue, net income, user base, and common stock price, in the years following their IPO. With Facebook continuing to roll out Snapchat-like features across its various platforms (stories variants launched on Whatsapp, Messenger and core Facebook platform, the all new "Instagram Direct"), the pressure on Snapchat's DAU growth is likely to persist.



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