Six NBA teams reveal jersey sponsors

Starting during the 2017-2018 season, the 2016 NBA Champions will wear jerseys featuring Goodyear's Wingfoot logo.

Goodyear is based and headquartered in Akron, Ohio, which is the hometown of Cavaliers forward LeBron James. As the one of the top two most high profile teams in the league, alon.

Only a handful of teams have announced which brands they'll be repping next year, including the Celtics who have a deal with GE, the Sixers with StubHub, the Nets with Infor, the Jazz with Qualtrics and the Kings with Blue Diamond Almond.


The NBA last April became the first major North American sports league to announce plans to put ads on jerseys in a move that opens up a significant new revenue stream.

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This is clearly a deal that goes beyond the dollars for the Cleveland Cavaliers and Goodyear. "At first I wasn't taking to it or positive about it".


"Every Akron kid grew up seeing the Wingfoot in the sky on the blimp and feeling pride in our community", James said. But seeing how they're doing it, understanding why they're doing it and me, I kind of got the best of both worlds — I got to play in a jersey without it and I guess I'll be one of the first ones to play with it. "There is something special for me personally having that logo on the Cavs uniform".

Nike will be the NBA's official apparel provider starting in the 2017-18 season.

Goodyear would be the sixth sponsor to join forces with an National Basketball Association team on jersey sponsorships.


Less than a quarter of the league has signed deals so far. The Wingfoots captured the AAU National Championship in 1964 with a team that featured three Olympic Gold Medalists: Richard Davies, Pete McCaffrey, and Naismith Memorial Basketball Hall of Famer Larry Brown.


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