Oculus drops the Rift and Touch down to USA $399

Of course, the Oculus Rift also requires a PC gaming system capable of supporting it and the sensors that provide a room-scale experience.

"The Rift is going to be driving a lot of enjoyment for people for many years". The UK price of the Oculus Rift has been slashed to just £399, and that includes the Touch input thing as well. Thus far, neither Sony, HTC, nor any of Oculus VR's other competitors in the virtual reality space have announced competing price cuts.

With the latest price cut, the Oculus Rift and Touch bundle is the most affordable VR headset offer now available on the market, at least in terms of high-end options. "There's never been a better time to step into Rift".


The temporary discount kicking off today follows a previous price cut back in March, when Facebook permanently dropped the Oculus Rift to $500 and the Oculus Touch controller to $100 instead of their previous prices of $600 and $200, respectively.

Facebook's almost $2 billion acquisition of Oculus three years ago was a flier on virtual reality's potential. Still that move didn't have the desired effect which prompted Oculus in May to shutter its virtual reality content production unit Story Studio and instead go with third party content.

For comparison, video game consoles usually take an average of three to four years to drop to 50 percent of their original asking price, though many counterexamples can be found on either side of that mean.


The HTC Vive was available for only $749.99, and it came with the two controllers, the headset, two lighthouses, an HTC software bundle pack, a free copy of Star Trek: Bridge Crew and a $50 Steam gift card. But they still want to aim higher.

A signal for new hardware? The game library and support are bigger than ever, and with Touch thrown in for good measure, there are good times ahead for those wanting to explore the world of VR.

Perhaps the current Rift design is seeing its price cut in advance of the announcement of a potential "Rift 2.0".


And Facebook's purchase of Oculus in 2014 wasn't cheap either.


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