Alexa befriends Cortana to fight against Google Assistant Siri

Alexa and Cortana, two digital assistants with very different strengths and uses, will soon be able to work together.

Not only does this mean that you get access to Alexa and all of the things she can do, but you can also control this speaker purely with your voice.

"Ensuring Cortana is available for our customers everywhere and across any device is a key priority for us", said Satya Nadella, CEO, Microsoft.

Microsoft partnering up with Amazon suggests that AI powered agents such as Alexa and Cortana could be better off working together instead of directly competing. Notably, one big advantage that surfaces from the fresh friendship between Alexa and Cortana - but is hidden in the background - is the expansion of digital assistance on Windows 10 systems as they'll now interact with both Alexa and Cortana.


Alphabet, Amazon and Microsoft are among the many technology companies looking to capitalize on the potential rewards of the smart home market, estimated to be worth US$40.9 billion by 2020.

Cortana and Alexa both have unique and distinctive features i.e Cortana is integrated with Suite office- meaning its users can book a meeting, set reminders, and view upcoming calendars etc.

Microsoft and Amazon are pairing their voice assistants together in a collaboration announced Wednesday.

As The New York Times points out, however, there are some problems that will need to be addressed first and which consumers need to keep in mind. Siri on iPhone. Google Assistant on Android.


"With Alexa as a guest on Cortana, Cortana users will now have another way of making their lives easier with a great shopping experience".

Apple (NasdaqGS: AAPL - news) this year unveiled a "HomePod" speaker as it moved to challenge Amazon Alexa and Google Home as a smart home and music hub.

MyHermes has continued their mission to interact with the latest wave of smart devices on the market by becoming the first parcel company in the United Kingdom to fully integrate its tracking solution with Google Assistant.

Does this point to a future of mutually advantageous collaboration with other big players like Google and Apple?


Cortana coming to Echo devices brings over a lot of options, such as having access to Cortana's many productivity features.


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