Sony launches Apple Homepod rival at IFA 2017

All use either Google Assistant or Alexa, the smart assistants found in the Google Home and Amazon Echo, respectively - but come with different designs meant to improve on sound or undercut on costs. It packs all the features that one gets on Google Home.

The name certainly doesn't roll off the tongue and that is pretty common for audio equipment from Sony. There is also a small display that can be seen through the speaker's grills, that show the time, and perhaps other notifications that have not been delved into by the company yet, but the interface will most likely be minimal at best.

Sony originally planned to make a smart speaker equipped with a proprietary conversational AI developed through a subsidiary. Thanks to the Google Assistant integration, the Sony LF-S50G can also answer to your search queries along with reminders for events. By getting their assistants embedded in third-party devices, they're able to capture a much broader base of data for training their AIs.


We were given a heads up that more products will arrive with built-in Google Assistant.

What sets the Sony device apart from other existing smart speakers is its ability to recognize touch-free control gestures to tweak volume and control playback. The LF-S50G is capable of responding to a multitude of voice queries your throw at it.

The Sony SF-S50G Wireless Speaker, which looks surprisingly like Apple's upcoming HomePod smart speaker, features a single full-range driver that fires up into a two-stage diffuser to produce 360-degree sound. Furthermore, the driver is backed by a dedicated bottom firing subwoofer. However, it's not something you should go swimming with.


Bluetooth and NFC support, in addition to the Wi-Fi connectivity Google Assistant requires, allows the SF-S50G to function as a Bluetooth speakerphone when paired with your smartphone.

Sony is planning to dispatch its own particular smart speaker in October with a sticker price of $200.

Other products that have been launched by JBL include a new Bar series of four soundbars meant for home theatre experience at home in a price range of Euro 179 to Euro 749. The main drawback of this speaker is the fact that it's only compatible with Lenovo's family focusing Tab 4 tablets.


Amazon is expected soon to announce a next-generation Amazon Echo speaker that emphasizes audio quality. The design is simple, sophisticated and it is small enough to blend into a home, rather than stand out like Amazon Echo does.


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